Generosity: brand attribute that sells. The inspiration behind Mugg and Bean
In Startup Conversations
Sep 10, 2019
Very good insights. As we transition into an experience economy, Its about giving your customers a memorable experience. After all, anyone can make and sell coffee. When a group of friends are trying to decide where they'll meet for coffee, you want that one loyal satisfied customer who takes charge of the conversation and makes sure they meet at Mugg & Bean (for example).